Our Mission Partner

Annual Impact Report 2018

Our Mission Partner

Mission Partner

McDonald's: Our Founding Mission Partner

Ronald McDonald House Charities is a global charity founded in 1974 in the USA as a result of the foresight of an oncologist at the Children’s Hospital of Philadelphia.

Dr Audrey Evans envisioned a place where families could live and get proper rest away from the ward while their children were undergoing treatment.

Funds to build the first House were raised by the local McDonald’s restaurant and in exchange for their support was named “Ronald McDonald House”.

The first Ronald McDonald House in Australia was opened in Camperdown, NSW in 1981 and was also made possible through the generous support of McDonald’s Restaurant Licensees in Australia.

McDonald's Corporate, Licensees and their customers continue to support the charity today, alongside RMHC’s family of corporate partners and donors. Thanks to their backing we are able help even more families of seriously ill children in Australia.

Over $9.8million* raised in 2018 through direct financial support & McHappy Day.

Their backing extends from financial contributions to volunteering and fundraising across the entire system. Our appreciation for the support McDonald’s provides is immeasurable.

*Total raised for McHappy Day was $4.9m with $4.5m reported in 2018.

As the largest annual fundraiser for RMHC Australia, McHappy Day aims to increase awareness about the work of RMHC and generate vital funds through fundraising in McDonald’s restaurants.

McHappy Day $4.9million*

Once again, thanks to the combined efforts of everyone involved, McHappy Day was an unparalleled success. For the third year in a row, the final total of $4.9m was a record-breaker, superseding the previous year’s total.

We knew we were off to a good start when McDonald’s restaurants sold over 10,000 Big Macs before 10am – something never done before on McHappy Day and with $2 from every Big Mac going to RMHC, this was a huge boost to our fundraising! This year McDonald’s was able to implement a real time data tracker to track donations quicker and more accurately than ever before.

Donation mechanics were optimised with new designs for collectible Silly Socks as well as the inclusion of RMHC water which saw 10 cents from every bottle going directly to the charity. Additionally, the McHappy Day ambassador Naomi Watts was an undoubtedly large drawcard for fans and media.

A big thank you to McDonald’s Corporate Office, Licensees, crews and customers across Australia who made this fantastic result possible.

*Total raised for McHappy Day was $4.9m with $4.5m reported in 2018.
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